SEO Specialist · Bengaluru, India
Technical SEO specialist focused on crawl infrastructure, structured data at scale, international SEO, and AI-powered search visibility.
Experience
I currently work as an SEO Specialist at Vyapar, a SaaS platform with 1,000+ pages serving small businesses across India, the UAE, and international markets. My work spans hreflang governance across multiple locales, crawl and indexation optimization at scale, structured data deployment via GTM, and direct collaboration with engineering on a full Next.js + headless WordPress migration.
Before Vyapar, I managed technical and strategic SEO for clients across Australia and New Zealand at Shopa Marketing, covering real estate, e-commerce, finance, healthcare, and retail. That's where I learned to diagnose and fix SEO problems across very different industries and tech stacks.
I started my SEO career at SetMyCareer, where I took a brand-new platform from 100 to 60,000+ monthly organic views in eight months. I built everything from the ground up: technical foundations, content architecture, internal linking, and domain authority.
Along the way, I also independently built and shipped CareerFocus.io, a full-stack web application. Understanding engineering isn't optional when your job is collaborating with engineers on SEO implementation.
Expertise
Crawl budget optimization, JavaScript rendering (Next.js, React), log file analysis, site architecture, Core Web Vitals, and mobile performance. I use Screaming Frog, Sitebulb, and server logs to understand exactly how search engines interact with a site, not just what dashboards report.
FAQPage, SoftwareApplication, BreadcrumbList, Article schema. Deployed programmatically via Google Tag Manager injection across large platforms. I focus on rich result governance and making sure structured data actually earns results, not just validates in testing tools.
Hreflang implementation and governance, multilingual site architecture, locale targeting, and cross-market indexation strategy. I maintain hreflang systems across IN-EN, AE-EN, and global locales on a 1,000+ page platform.
Generative Engine Optimization and Answer Engine Optimization. Structuring content, markup, and page architecture to improve visibility in Google AI Overviews and LLM-powered search surfaces. This is where SEO is heading, and it's a core focus of both my work and my writing.
Building systems that reduce manual SEO work. From programmatic metadata deployment to audit automation to structured data pipelines. The best SEO is repeatable, scalable, and doesn't depend on doing the same thing by hand every time.
Authority
Scaled SetMyCareer from 100 to 60,000+ monthly organic views in 8 months through technical SEO, content architecture, and off-page strategy.
Delivered 50% organic growth for an international client (Dubai) within 6 months through locale-targeted keyword research, on-page optimization, and multilingual content strategy.
Led the full front-end migration of Vyapar's blog to Next.js with headless WordPress. Scoped requirements, collaborated with engineering, and validated post-launch Core Web Vitals and performance improvements.
Built and maintain hreflang architecture across multiple locales on a 1,000+ page SaaS platform. Resolved locale-targeting conflicts, duplicate indexation, and crawl coverage gaps.
Deployed FAQPage, SoftwareApplication, and additional schema types programmatically at scale via Google Tag Manager. Improved rich result coverage and AI discoverability signals.
Identified and resolved a Japanese keyword hack (malicious code injection) for a client. Restored rankings and site health within weeks through security hardening and technical remediation.
Trust
Screaming Frog, Sitebulb, Ahrefs, Semrush, Google Search Console, Bing Webmaster Tools, Google Analytics 4, Google Tag Manager, Jira, and server log analysis tools. Familiar with Botify.
English (Professional) · Malayalam (Fluent)
Deep dives on technical SEO, AI search optimization, structured data, and automation workflows.
For nearly 30 years, robots.txt was just a gentleman’s agreement. Martijn Koster proposed it in 1994, everyone adopted it, but no standards body ever formally defined it. There was no official spec for how crawlers should parse the file, what happens when the server returns a 500, or how wildcard matching works. In September 2022, […]
Vyapar’s blog was running on traditional WordPress. Fully server-rendered, every page request hitting the WP server, and a mobile Performance score of 33 on PageSpeed Insights. LCP was sitting at 7.8 seconds. I owned the migration to a headless WordPress setup end to end. WordPress stays as the CMS backend. Marketing still creates and edits […]
In December 2025, I migrated an entire product site from its own domain to a subdomain under a parent brand. suvit.io became taxone.vyapar.com. 900+ pages. Full rebrand. New DNS, new CDN, new tracking, new Search Console property. Seven months later, the site is recovering and trending upward. But the migration surfaced problems I didn’t expect, […]
I woke up one morning, checked Search Console, and found thousands of Japanese text pages indexed on my site. Pages I never created, promoting products I’d never heard of, sitting right next to my real content in Google’s index. That was my introduction to the Japanese Keyword Hack. And the recovery took months, not days. […]
Last week I ran a quick performance check on one of Vyapar’s landing pages, /free/pos-billing-software. PageSpeed Insights handed me two numbers that completely disagreed with each other. The field data said the page passed Core Web Vitals. LCP 1.4s, INP 190ms, CLS 0.05, all green. Then I scrolled down to the lab data and saw […]
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